It's not just creating an innovative project that can be interesting.
Why not look before launching to see if a brand, having the same concept as you, is looking for someone to launch a franchise?
A franchise is a commercial contract that the franchisee signs with the owner of a trademark called the franchisor. The franchisor gives them the right to use their brand in exchange for a fee.
This is different from a subsidiary because the subsidiary entirely belongs to the brand manager while the franchise belongs to the franchisee.
More than 80% of shops on a commercial street operate under franchise contract in Belgium according to the website: Franchise.be.
Franchising has many advantages:
- The project is less risky: the concept already works, it has been tested.
- You have access to the franchisor's existing reputation.
- The franchisor has already done enormous work in finding suppliers, marketing (logo, graphics), administrative and logistical matters...
- You can benefit from economies of scale for your purchases.
- You're no longer launching alone because in a way you work as a team with the franchisor.
The formula still has its disadvantages:
- You pay compensation, which can be substantial, to the franchisor.
- You are less free to make your project 100% to your taste.
To discover franchise proposals in Belgium, don't hesitate to visit the website: Franchise.be.
You will also discover many tips there so that your franchise contract goes as smoothly as possible.
